CMO role evolution

Originally published May 6th, 2014

Marketing System

An interesting discussion this morning with Kathleen Schuab, VP IDC CMO advisory Service about how the CMO role is changing and CMOs are evolving from just branding and communications to general managers of the business.

My biggest insight was how CMO needs to think Systems instead of silos. Leverage, paid, owned and earned channels both inbound and outbound. Leverage internally and externally created content to provide relevant content through those interaction channels to keep customers engaged. Listen externally, gather all data and analyze it to find the insights and respond quickly to customers.

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