CMO role evolution

Originally published May 6th, 2014 An interesting discussion this morning with Kathleen Schuab, VP IDC CMO advisory Service about how the CMO role is changing and CMOs are evolving from just branding and communications to general managers of the business. My biggest insight was how CMO needs to think Systems instead of silos. Leverage, paid, owned and earned channels both…

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Microsoft’s new CEO

Original published February 4th, 2014 Today Microsoft announced Satya Nadella as its new CEO. This is a very important moment for Microsoft, as this is only the 3rd CEO for the company in its 39 years, replacing Steve Ballmer who has been with the company for 34 years and CEO for 14. More information about Satya, including his first partners…

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Data is the new oil

Originally published September 7th, 2013 I spent more than 15 years of my life working with data. Data has always intrigued me. I love it. Cleansing data, analyzing it and finding insights are very stimulating activities. I remember when I first started working on business intelligence in Egypt, one of my dreams was to have access to the mainframe system that stores…

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Introduction, Take two

I started my first blog in 2013, unfortunately the there was an issue with the website and I couldn’t recover it, so i started this new blog. using the Internet Archive wayback machine, I was able to recover some of the content from the old blog. Which is amazing to say the least. So I will be posting some of those…

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